I have two great loves. One is communication and all it encompasses. The second is people and what drives us as individuals.
After finishing a BA in Film Studies, Media and Writing at the University of Cape Town, I decided to explore Marketing and Advertising Communication and completed a post graduate diploma at the Red & Yellow School of Logic and Magic. I am so glad that I did. I had been “working” in some form or another since the age of 10, and have been everything from Chico The Clown at my local Spur when I was 12 to a brand ambassador at 22, but it was my formal education that paved the way. By the end of my studies, I also knew, undoubtedly, that I wanted to start my career with The King James Group. So onto Hammer Live Brands I went, where I could apply theory and Client Service principles but also get real insight into Brand Marketing and the consumers with whom we were trying to communicate. And I could do it all in a very hands-on environment. I served as a Project Manager for four years, traveling the country and taking on anything and everything I could, no matter how large or small the task. I worked with a number of incredible brands like The House of Johnnie Walker and Red Bull.
Nine months ago I decided to spread my wings and ever so slightly shift my focus from experiential events, to give myself the room to take on more Marketing focussed roles. I offer my services, as a Marketing Consultant and Digital Media Manager, to small and medium sized businesses who are looking to better their offering, build relationships with their consumers and grow their consumer base. I offer a cost effective, one-on-one, dedicated service.
To date my focus has been on Social Media Marketing, as well as Digital Marketing, Public Relations and Live Marketing Activity but I research and investigate new methods and platforms on a daily basis, to keep my offering both current and diverse. I still operate as an Event Manager, when the opportunities present themselves, but I want to also go beyond the activity itself and find ways to spread the message outside of the confines of the event environment.
Last but certainly not least, I am a writer and assist clients with creating copy for their websites, newsletters and any other form of written communication that goes out to press, trade and consumers.